A German dentist is dressing to drill by ordering low-cut dresses for herself and her nurses to distract patients as she works on their teeth.
Dr. Marie Catherine Klarkowski whose practice is in Munich in southern Germany said that she came up with the idea after watching the way male visitors to the local Oktoberfest enjoyed looking at the traditional low-cut Dirndl dresses.
So she ordered for herself and her 10 staff similar frilled blouses in the same style with low cut cleavages and tight bodices that work like a push-up bra.
Dr Klarkowski, 41, said: “The most important thing for us is to take away the patients’ fear. The sight of cleavages gets patients narcotised and distracted from the pain rather quickly.”
She added: “Some patients’ mouths are already wide open on entering the practice – and that is just what a dentist wants.”
For Dr Klarkowski the investment paid off – she has a third more patients since the change – all of them male.
She added: “It could be that the cleavage is a little distracting but in the end it’s me who has to concentrate and the patient can perhaps think about something different and relax during the treatment.”
One of Dr Klarkowski’s employees, Larisa Hrustic, said: “I much prefer working in a dirndl, I enjoy looking good at work and it’s a lot more fun since we had the new outfits.”
Her 2,700 square feet (250 sq metres) practice has also been changed into an “Alpine lounge” with an open fireplace, deer antlers on the wall and wooden benches to greet patients.
Dr. Klarkowski added: “Competition doesn’t sleep – I know colleagues who have decorated their whole practice with Mickey Mouse and one even in Star Trek style.”